Organon is a global healthcare company with a strong focus on women’s health. One of its flagship public-facing initiatives is Anticonceptie.nl, the Netherlands’ most widely consulted online platform for information on contraception. The platform functions as an authoritative and accessible resource, offering evidence-based guidance on contraceptive methods, effectiveness, side effects and decision-making support.

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Scope & Roll

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For the redesign of Anticonceptie.nl, Organon commissioned Happy horizon to develop a completely renewed website, including its visual identity and digital experience. Within this multidisciplinary team, my role was to translate complex medical and educational content into a coherent visual language through illustration and animation.

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Visual System & Motion Design

The illustrations were developed to clarify and humanize a wide range of sensitive and information-dense topics across the platform. Following positive client feedback on the static visuals, I proposed extending the system into motion by introducing short, looping animations. This approach was adopted across the site, allowing all illustrations to be animated in a subtle and functional manner. The resulting motion design enhances comprehension, adds rhythm to the interface and contributes to a more engaging, contemporary user experience without detracting from the platform’s informational credibility.

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