Mister Design

Inspired by great design pioneers and from a passion for interior design, MisterDesign is specialized in high-quality custom interiors. Their collection is filled with the most innovative and iconic furniture, design-lighting and design-accessories from the best brands. 

For the rebranding of MisterDesign, the process was both creative and strategic, deeply rooted in the company's three core trademarkers: "We breathe design," "Iconic pieces come together," and "For now and forever."

Inspiration and Concept Development
The primary inspiration for the rebranding came from MisterDesign's extensive collection, spanning from the 1960s to the 1990s. This period is notable for its iconic trends and diverse style periods, each with its own distinct aesthetic. The challenge was to create a corporate identity that would cohesively represent all these varied styles.

Research and Analysis
I began by conducting a thorough study of each style period within the collection. This involved analyzing the patterns, color palettes, photography, furniture, and design elements characteristic of each decade. The goal was to identify common denominators across these periods that could serve as a foundation for the new brand identity.

Design Synthesis
From this research, I distilled key elements from each style period, focusing on those that were most iconic and representative. These elements were then merged into a new, unified pattern for MisterDesign. This pattern is a visual representation of the brand’s heritage, bringing together iconic pieces from different eras into a cohesive design that embraces all different furnishings and also forms the construction of the new logo I designed.

Final Pattern and Corporate Identity
The final logo and pattern integrate recognizable motifs and colors from the 60s, 70s, 80s, and 90s, creating a unique and embracing corporate identity. This design not only highlights the historical significance of MisterDesign's collection but also positions the brand as timeless and relevant for the future.

By creating space in which iconic pieces from various style periods literally come together, the rebranding embodies MisterDesign's commitment to design excellence, continuity, and innovation.

​

All rights belong to Happy Horizon, as this project was created by me on their behalf.