ProfiPets

ProfiPets specializes in customized grain-free dog food.

 

The guys behind ProfiPets approached me since they were dissatisfied with their existing visual brand identity and asked for a fresh, vibrant makeover. Aiming for a more professional and dynamic brand presence that resonates with their target audience, while also considering their future expansion into cat food.

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After conducting audience research, I developed a color palette that appeals to both pets and their owners. I then focused on creating a recognizable brand identity, discovering that the two “P’s” in their name could serve as the foundation for a distinctive emblem.

 

Both dogs and cats are represented in this style element as well as in their logo.  In the emblem, the two pets are connected as mirrored “P’s,” symbolizing the brand’s commitment to tailored pet nutrition. 

 

Serving as an abbreviation of their company name, this emblem evokes playfullnes. Even though, it is constructed based on the same geometric principle of which the chosen font family is build. For this reason, it is not only playful but also geometrically precise.

 

The rounded appearance will ensure the brand has a soft, sweet and cheerful character. Where the geometric construction ensures that it still looks professional and high quality.