Acknowledge ICT is a forward-thinking technology partner known for its innovative digital solutions and human-centred approach. As the company entered a new phase marked by a complete rebranding, they sought a compelling way to introduce their renewed identity to the market. To support this transition, I was commissioned to design and animate a series of brand-reveal assets tailored for their digital launch.

​

​

Project scope
 

The initial brief focused on creating animation concepts to highlight the evolution of the brand, while emphasizing Acknowledge ICT's core pillars. Produced in three formats suitable for multiple digital platforms. These variations ensured flexibility across social feeds, stories, and widescreen displays.

​

​

Concept Development

 

Concept 1.  Transition From Old to New

The first animation concept visualised the transformation by showing the old logo seamlessly evolving into the new. This narrative underscored the continuity of the brand while signalling progress and refinement. After the transition, each organisational pillar was showcased through dynamic motion, forming a strong introduction to the renewed brand identity.

 

Concept 2.   Immediate Brand Confidence

The second concept adopted a more direct approach. It focuses on the new logo and brand mark, immediately establishing the updated brand presence. Sequential highlights of the core pillars follow, supported by a strong motion system that reinforced attention and remembrance.

​

​

Visual Style & Motion System

 

The visual style of the animations is grounded in the newly developed brand identity, matching to the updated colour palette, typography, and geometric forms defined in the brand documentation. At the client’s request, the visual system should aim to elevate beyond what is presented in the new brand manual, adding more dynamism, depth, and visual impact appropriate for a brand-reveal moment.

 

A central element in this elevation is the use of the brandmark; internally known as the “Ackie.” Within the animation, the Ackie moves fluidly through the composition, at times even in a therefore created 3D form, leaving behind a recognizable visual trail. This motion reinforces the brand’s technical expertise while generating a sense of momentum and transformation.

 

Because a brand reveal must instantly capture attention, the animation is designed to make an impact within the first three seconds. The introduction is concise and direct, immediately drawing the viewer in before transitioning into smoother, fully eased movements of the Ackie and the supporting pillars. All shapes follow a motion system rooted in fluidity, precision, and digital finesse; reflecting both the renewed visual identity and the technological strength of Acknowledge ICT.

 

​

Emotion & Motion Language

​

The emotional tone of the animation was designed to reflect the inherently digital nature of Acknowledge ICT. Movements are fast, smooth, and deliberately catchy; mirroring the efficiency, agility, and technical sharpness of the services the company provides. The motion system leverages clean accelerations, decisive transitions, and rhythmic visual pacing to create an energetic yet coherent flow.

 

By developing the brand mark into a refined 3D asset, the animations gain depth and dimensionality. One recurring sequence features the signature brand shape sweeping dynamically over the previous logo, giving rise to the new mark in a fluid, almost swoosh-like gesture. This not only symbolises progression but also maximises the forward thinking mindset of the brand.

​

​

Sound Design

 

Alongside the visuals, I developed the full sound design to enhance the impact of the brand reveal. The audio direction aligns with the highly digital character of Acknowledge ICT: sharp glitches, rapid electronic textures, and impactful transitions support the sensation of technological precision. The composition remains intentionally bold and bombastic, appropriate for announcing something monumental and new.

 

To reinforce brand recognition, a custom outro jingle was created. Its melody is built from tonal “bleeps” shaped around the phonetic sound of “Á”, the first audible element in the brand name ''Acknowledge''. This sonic signature introduces a memorable, ownable sound identity, ensuring continuity across future communication touchpoints.

​
 

Formats & Deliverables

 

Each concept was delivered in the three required formats: 1080×1350, 1080×1920, and 1920×1080 pixels. Optimised for performance across Instagram, Snapchat, LinkedIn, and widescreen channels. This ensured a cohesive brand reveal across every touchpoint, regardless of device or platform.

​

​

Outcome

 

The final animations offered Acknowledge ICT a polished and compelling launch asset for their rebranding. By pairing strategic storytelling with refined motion design, the brand reveal successfully communicated both continuity and evolution, positioning Acknowledge ICT as a confident, modern leader within the ICT landscape.