Unifortis, a trusted expert in optimizing social legislation. Navigating the complexities of ever-changing social regulations, Unifortis helps organizations avoid unnecessary financial burdens and seize opportunities for subsidies and incentives. Their work demands precision, authority, and long-term reliability; qualities that needed to be reflected in their new visual identity.

 

Bonjourney invited me to collaborate on the rebranding trajectory, with my role centered on developing a renewed brand identity that respects Unifortis’ classical roots while elevating the visual system to a contemporary standard.

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Project Scope

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The brief required the creation of a new brand identity, with a strong emphasis on preserving the iconic lion-and-ball symbol; an emblem representing oversight, authority, and control. The new logo therefore needed to embody both the legacy of the brand and the functional nature of their core products, which are primarily digital applications.

 

Before initiating the visual exploration, I conducted a thorough assessment of the brand’s values, market positioning, and internal identity. This strategic foundation shaped all subsequent creative decisions.

 

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Brand Values & Strategic Framework

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Trust

The reassurance of expertise built over decades.

 

Control

Oversight and structure in an increasingly complex regulatory environment.

 

Longevity

A stable, enduring presence that adapts while remaining dependable.

 

From the brand evaluation, these three core attributes emerged. The visual identity needed to encapsulate these qualities through form, colour, and typography. The resulting palette balances human warmth with technical precision, reflecting both the consultancy’s personable approach and their deep regulatory expertise.

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Visual Identity Development

 

Typography

To connect Unifortis’ heritage with its future, I selected a typeface that merges the nostalgic familiarity and trust of a typewriter aesthetic with a subtle digital sharpness. This creates a bridge between tradition and modernity, echoing the evolution of the brand itself.

 

Symbol Design

The lion: Unifortis’ long-standing icon, was completely re-illustrated to achieve structural harmony, clarity, and modern relevance. Built meticulously with circular geometry, the lion’s form now aligns seamlessly with the ball it holds, creating a unified composition that expresses stability and control.

 

Colour System

The colour palette balances the human dimension of Unifortis’ work with the technical, expert-driven nature of their services. Muted, trustworthy tones are paired with sharper, more authoritative accents to ensure clarity and distinction.

 

 

Outcome

 

The new identity positions Unifortis as both timeless and forward-thinking, respecting its historical roots while enhancing its relevance in an increasingly digital environment. Once the visual identity was completed, Bonjourney proceeded with platform development, integrating the brand system into the renewed digital experience and further shaping Unifortis’ future direction.