Unifortis

Unifortis, a trusted expert in optimizing social legislation. Navigating the complexities of ever-changing social regulations, Unifortis helps organizations avoid unnecessary financial burdens and seize opportunities for subsidies and incentives. 

 

Bonjourney approached me to collaborate on the challenge of upgrading Unifortis, with my role focused on designing their new brand identity while preserving their classic roots. The logo needed to feature a lion with a ball, symbolizing the company’s control and surveillance.

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The idea was to design a logo that embodies the core qualities of Unifortis and their products—primarily applications. Before diving into the design process, I thoroughly evaluated the brand’s core values and identity.

 

From this evaluation, I determined that the key values of Trust, Control, and Longevity should be visually represented through shapes, colors, and typography. The chosen color palette reflects both the human aspect and the professional, technical expertise of the brand.

 

To capture the company’s long-standing history, I selected a typeface that combines the classic charm of a typewriter with a modern, digital twist. The “in control” aspect is symbolized by the illustrated lion, holding the ball, representing both strength and an age-old presence.

 

The lion is carefully constructed using circular shapes to seamlessly complement both the ball it holds and the balanced typography that serves as the foundation of the word mark.

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After the rebranding was complete, Bonjourney took over the platform development to further shape Unifortis’ new direction.